McDonald's. About company

McDonald's is the most popular chain of fast-food restaurants in the world. The first restaurant was opened by the McDonald brothers in 1940 in California. This US company is a pioneer in takeaway food.

There are more than 37,000 restaurants worldwide. Most of them operate under a franchise system. It means that companies from various countries pay McDonald's for the right to open a restaurant in a particular country or city.

McDonald’s has the following divisions (based on geographical position and the number of restaurants in every country):

• The United States (over 14,000 restaurants);
• The main markets, including Australia, Canada, France, Germany, and the UK (the revenue is the same as in the US);
• Markets that are gaining popularity;
• Other markets (there, McDonald’s is not very popular yet, only several restaurants were opened).

By the end of 2021, the company’s market cap totaled $187 billion.

Shares of McDonald’s and factors that affect them

Ten years ago, the company’s share price totaled $100. By the end of 2021, its price increased to $250 (since 2019, the price was above $200). Notably, a decline to $165 was recorded only once in March 2020 when the coronavirus pandemic swept across the globe.

When trading shares of McDonald’s, pay attention to the following factors:

• financial reports;
• rivals’ activity (new goods, popularity);
• news of the company;
• relations between countries (sanctions);
• clients’ attitude to the company, a change in consumer habits (for example, caused by a healthy lifestyle).

McDonald's is doing its best to keep up with time by offering healthy ingredients in products and vegan positions. In this light, shares of the company look attractive to buyers. However, when trading, keep in mind factors that may affect the share price.