Recent circumstances have caused serious concern to many citizens who rely on investments to earn a steady income. Thus, although profit rarely comes from panic, leading dividend companies, whose shares are in the S&P 500 and increased their dividend payments for at least 25 consecutive years, must withstand these short-term problems.

One such company is Procter & Gamble, a consumer giant that sells brands for billions of dollars, such as Bounty, Charmin, Crest, Head & Shoulders, Gillette, Pampers, Pringles and Tide. For over six decades, P&G has been continuously raising its dividends annually.

Even during the pandemic, P&G increased its dividends in April, contrary to what many other companies have done to save money during the crisis. Instead of reducing payments, P&G currently pays forward 2.7% yield, spending only 57% of its free cash flow on dividends during the year.

Its organic sales and EPS, which were independent of currency, grew by 5% and 15%, respectively last year, and it is expected that in fiscal 2020, which ends at the end of June, it will grow by 4-5% and 8-11%, respectively.

The confidence of the P&G management during the quarantine period was supported by the high demand for household items such as toilet paper, paper towels, diapers and cleaning products, offsetting the weaker growth of the hair and cosmetics business.

P&G shares are not cheap, probably justified by its well-diversified business, a wide range and stable dividend payments. It has made over 160% of profit over the past decade and is likely to remain a sustainable investment for retirees.

The company has successfully survived the quarantine period and did not fall below $ 94, continuing to pay dividends. It's current price ranges to $ 25-128 per share.